We are a freshwater aquarium store specializing in naturally occurring ornamental fish and the design of near-natural habitats using, as far as possible, natural materials. Our headquarters are located in the Swabian town of Ilsfeld, between Heilbronn and Stuttgart, directly near the freeway. Founder Simon Flaig started the business on social media in 2015, initially focusing on building communities and propagating naturally occurring Pterophyllum species. The communities have now established themselves as Facebook groups “Skalare Wildformen” “L-Welse Germany” and “Fishroom, Fischkeller” with several thousand members.
In 2019, a Fishtopia store was then founded in the home Ilsfeld and after months of self-construction, opened on 03.02.2020. On small 65sqm romp about 150 different species of ornamental fish in about 15,000 liters of water, most away from the usual mainstream, which one knows from hardware stores and larger chains. By focusing on the natural ornamental fish and the natural aquarium setup, we try to introduce existing and especially new aquarists to the subtleties and beauty of a natural aquarium and hope to move a little in the right direction in this beautiful hobby. Also the own breeding of Pterophyllum and the specially created breeder network, will continue to be served with a separate 10,000L breeding and intermediate caging facility. By the beginning of 2021 launched, constantly growing online store for live animals and accessories, we are able to supply our customers throughout Germany and Austria, with great ornamental fish. Of course, our live animal express shipping also includes a live arrival guarantee and we are always in close personal contact with our customers. For advice and assistance we are available during our business hours with a specially established service whatapp phone number and support where we can, so that we can all continue to improve our wonderful hobby.